Driving Salesforce Partner
Growth through Expert
Advisory Services and
Fractional Leadership
ELEVATING GROWTH THROUGH STRATEGIC ALLIANCES
AN EXPERIENCED PARTNER
30+ yrs
SUCCESSFUL ENTERPRISE PROFESSIONAL SERVICES & SaaS SALES EXPERIENCE
6 time
FOUNDER/CRO/
SVP/VP SALES
& ALLIANCES LEADER
15+ yrs
SALESFORCE
& RELATED ECO-SYSTEM EXPERIENCE
5+ yrs
DATA, AI &
ANALYTICS
SALES LEADERSHIP
COMPANY OVERVIEW
Elevation Alliances LLC, founded by Greg Kinney in early 2025, is a consultancy focused on empowering boutique and mid-sized Salesforce integration and implementation firms. Operating with a remote and travel-ready model, the company draws on Greg’s 15+ years of leadership within the Salesforce ecosystem and 30+ years of sales and operational leadership to drive transformative growth strategies.
MISSION AND VISION
Our mission is to elevate Salesforce partners by providing expert Sales Advisory, Alliances and Channels Advisory, and alignment with the Salesforce Sales Organization. We foster high-impact collaborations in the U.S. and international markets by partnering with Salesforce ecosystem players looking to overcome challenges and achieve market leadership through proven strategies and networking.
OUR SERVICES
SALES ADVISORY
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Structuring sales teams by geography, cloud & vertical.
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Supporting team structure (solution engineering, deliver/PMO).
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Develop GTM strategies, defining target personas, creating case studies or success stories, and crafting partner vs. customer messaging.
ALLIANCES AND CHANNELS ADVISORY
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Designing partner program structures (teams, strategy, elements of success).
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Implementing forecasting and performance tracking.
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Aligning sales, marketing, and operations with a focus on partner enablement.
SALESFORCE ALIGNMENT
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Opening doors to appropriate Salesforce teams by geo, cloud, and vertical.
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Crafting or tune partner GTM messaging.
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Providing access to senior Salesforce leadership.
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Offering direct AMER support for EMEA and APAC partners.
EVENT SUPPORT
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Planning and execute internal sales kickoffs (SKOs).
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Managing Salesforce events: Dreamforce, World Tour, Tableau Conference.
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Coordinating marketing events: webinars, partner QBR, entertainment & alignment sessions, and customer appreciation events.
It Starts with the Assessment
A three-week engagement with Senior Leadership across all sectors of the company that looks at up to 25 different Assessment Criteria to determine where and how Elevation Alliances can offer a faster path to Profitable Growth
Company Strategy
Financial Planning
Go To Market
Sales
Alliances & Channels
Advisory Programs
Initial Assessment
Fractional Leadership
Sales Oversight, Mentorship, & Guidance
Alliances Team Design, Implementation & Alignment
Active Participation in Sales Team Leadership, structuring, hiring, & management
Active Participation in Alliances Team Leadership, structuring, hiring, & management
QUALIFICATIONS
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Fifteen+ years of leadership in the Salesforce ecosystem, successfully leading sales teams at three global Salesforce strategic partners, driving significant revenue growth, and developing high-value partnerships.
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Managed annual Tableau ACV of $265M, restructuring the global partner strategy and exceeding sales team expectations in Year-over-Year resales.
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Built strategic alliances with Snowflake, Starburst, and Salesforce, achieving a 147% increase in sales and improving revenue forecasting at USEReady.
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Restructured and relaunched the Alliances and Channels program, increasing partner sentiment, migrating 600+ partners to Salesforce, and surpassing the Tableau sales team in year-over-year resales and partner attachment to closed business.
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Led successful delivery for major enterprise accounts such as Citi, Bank of America, Caesars Entertainment, Ford Motor Company, Blue Cross Blue Shield, and Wal-Mart, fostering long-term client relationships.
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Revamped underperforming legacy sales team, driving top line growth by 228% over 2 years to >$27M.
PARTNERS & COLLEAGUES
“Greg’s ability to balance strategic vision with genuine empathy makes him a remarkable leader and an incredible person to work with. I highly recommend him to anyone looking for a thoughtful, capable, and inspiring leader.”
“Greg is a people leader with a great attention to detail. Greg was able to help us navigate the maze of Salesforce alliance and position us strong with the alliance efforts. We launched several initiatives in Sales under his leadership. I highly recommend him to solve Business Development, Alliance and strategic customer acquisition areas.”
GET IN TOUCH
We'd love to hear from you. Reach
out to us for transformative growth
strategies and collaborations.